How to Create A Facebook Like Page

How To Create A Facebook Like Page Action Points

  • For news organisations, Facebook pages are the most appropriate method to take advantage of your audience's use of Facebook.

  • Develop a faithful core of followers to become fans of your page. Focus on well-connected Facebook users in your audience.

  • Experiment with non-automated posts and keep an eye on the response to see exactly what drives remarks and new fans for the page.

  • Measure and adjust. Screen what works and what does not and customize your Facebook method to continue development of new fans as well as traffic to your website.

How To Create A Facebook Like Page

As more organisations began using Facebook, the social media network released 'pages', which allow business to have their own page on the site. Prior to creating pages, numerous media organisations produced groups or profiles. But profiles are intended for people, and groups are best utilized by those who wish to organise around an interest, event or political cause.

For publishers, broadcasters and reporters, pages provide you more choices to engage your audience plus more alternatives in terms of analytical tools that inform you how your audience is engaging so that you can improve your social media technique.

To begin creating your page, log out of Facebook. On the main page of Facebook, you will discover a little link at the bottom of the front page of Facebook to start creating your page.

You can likewise look for Facebook Page either in Google. Using Facebook's search, it will be the very first result. The link to produce your page will be in the upper right-hand man corner.

Facebook suggests believing thoroughly about the name of your page, although for many newspapers, magazines and broadcasters merely utilize the name of your website, your newspaper, magazine, channel or station. Facebook advises including essential details such as the best ways to purchase or subscribe to your publication as well as the channel variety of radio frequency for your radio station. This details is essential and is essential to an integrated social media technique to support your news organisation.

Setting up the page is reasonably simple, and the detailed guide on Facebook will walk you through the process. The initial step will be to pick the classification for your page, which is essential in helping individuals discover your page on Facebook as well as increases the exposure of the page on external search.

The categories break down into a number of locations. For a private journalist, you'll desire to choose the Artist, Band or Public Figure category. For a media company or news organisation, the best alternative is "Media/News/Publishing" under Business, Organisation or Organization. For a publication, TELEVISION channel or programme, the very best choices are under Home entertainment.

Facebook will stroll you through the rest of the procedure such as adding an image and as much information as possible. You should upload logo designs or other brand name images for your station, magazine or newspaper. The more in-depth info you include to your page, the simpler it will be for the page to be found on Facebook and also via online search engine.

As Facebook describes:

Like user profiles, Pages have numerous tabs. By default, your Page has a Wall tab for you and your fans to share material, an Info tab for you to share company info, and a Boxes tab for application modules. You can select to dedicate entire tabs to numerous Facebook applications, such as Photos, Reviews, and Discussion Board. In addition, applications constructed by outdoors designers can decide to use Page tabs.

For example, you can include surveys to ask your readers or audiences questions. You can promote these polls on your site or on air if you are a radio or TV station. Cross-promotion on all your platforms-- internet, mobile, print and broadcast-- is essential to make sure that they all reinforce each other.

Once you're prepared to release your page, you'll be provided the alternative to choose any nation limitations. It is necessary not only to choose your house nation however likewise other countries where your audience might be. You can likewise set age constraints if you 'd like.

Facebook does not permit people under 13 to sign up, although it is easy for kids younger than 13 to obtain round this. Then you have the choice to change the published status. Keeping it visible just to administrators will permit senior editors to see the page before it is released live to Facebook.


For news organisations, you can make crucial reporters and editors administrators to assist handle your page. It's key to have more than a single person manage the page to make sure that it's active over shifts. Likewise, it is essential to have more than one administrator of the page in case the personnel member who sets up the page leaves your business.

Once an individual is made an administrator of a page, they can change between utilizing Facebook in an individual capability or as an administrator of several pages. Facebook discusses the best ways to make this switch in their aid pages:

  • Click the account menu

  • Select Use Facebook as Page

  • Click Change beside the Page you want to access and handle.

What material to share?

If your staff is little, you can immediately share your material utilizing Facebook apps such as RSS Graffiti. This app enables you to set up when you update posts, which will permit you to spread out publishing out over the day.

Nevertheless, if possible, do not automate posting of all of your material. Studies show that completely automated pages have lower levels of engagement, reducing likes and remarks by typically 70%.

Share various kinds of material, and try various techniques such as publishing live updates of sports outcomes, a strategy that has actually worked for Nepalese radio network Ujyaalo 90 in publishing live cricket and football ratings.

Once 30 users have actually liked or ended up being fans of your page, you can then utilize Facebook Insights to track how individuals are responding to your posts and make modifications accordingly. Ross Settles, MDLF Elder Advisor for Digital Media, explains that you can't overestimate the value of checking to see what is working and what is not and adjusting your technique to meet your objectives. Such articles How To Create A Facebook Like Page thanks for visiting can hopefully help you out.